The beauty world is constantly growing with an overwhelming amount of variety. From beauty YouTubers releasing their own makeup lines, to influencer-endorsed collaborations with other established cosmetics brands. Then, there are also celebrity-owned businesses thrown into the mix. But how often do we turn to our own local names in the market? To support our very own local beauty biz, here are 10 Malaysian cosmetic brands all makeup junkies need to know.
Check Out These 10 Malaysian Cosmetic Brands For Quality Makeup Products
Velvet Vanity
Founded in 2016, Malaysian cosmetic brand, Velvet Vanity packages cruelty- and paraben-free, vegan products into winning formulas that both look and feel good. Their Liquid Matte Lipsticks are a fan-favourite among devoted customers for their smooth and hydrating application. They don’t dry out your lips (which most matte lipsticks tend to do) and offer opaque pigmentation with just one swipe.
Alternatively, their Super Slim Stick gives a more subtle coverage that you can easily build up to your desired intensity. It boasts a lightweight, satin-like finish, so it feels super comfortable on your lips.
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Breena Beauty
Behind every great makeup look comes a well-made set of beauty tools, which is exactly what Breena Beauty has in stock. If you’re a beginner, their Face Essential Makeup Brush Kit has all the basics you need to help get you started. Many have raved about the wands’ soft synthetic fibres which gently buff in your makeup without poking your face. They’ve also got a separate set made specifically for the eyes to give your shadows a seamless blend.
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SO.LEK Cosmetics
This Malaysian makeup brand kickstarted in 2016 with its Gincu lip creams. SO.LEK Cosmetics now features a broader range of products that cater to both the face and eyes too. Need recommendations? Try their Celak eyeliner for an intense, ink-black texture that glides on smoothly while being completely smudge-proof.
Once it dries down, you can bet that it won’t budge an inch! That said, what’s particularly notable about the local label is how wudhu-friendly their cosmetics are. So they’re not only easy to apply but also just as easy to take off before praying.
Fun fact: The name is coined from the term alat solek, which means makeup in Malay but can also be translated to “So? Relax!”.
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Sugarbelle Cosmetics
Another Malaysian cosmetic brand that’s wudhu-friendly is Sugarbelle Cosmetics. Known as the Muslimah fashion moguls of Bella Ammara, founders Belle Al Yahya and Eyqa Sulaiman, opened up their beauty line back in 2015. From eyeshadow quads and eyeliners to foundations, blushers, and of course, lipsticks, it’s got all you need for a flawless beat face.
Looking for a buildable, lightweight base that gives sheer but decent coverage? Then you’ll be satisfied with the Sugarbelle Filter Foundation. It’s got a dewy but matte finish that keeps the skin hydrated while giving you a natural glow from within.
Another solid option is their 2-in-1 mascara that’s perfect for lengthening and thickening short Asian lashes. Although it’s waterproof and fully anti-smudge, you don’t need an extra makeup remover to wipe away the product. You can simply pull the mascara off your lashes by rinsing them under warm water.
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Forest Colour
Preserve your youthfulness with Forest Colour’s anti-ageing cosmetics. This Malaysian brand takes on an innovative approach to makeup with plant-based ingredients like virgin coconut oil, aloe vera, and collagen. All of which contribute to a healthier-looking complexion and a natural radiant glow.
On days when you don’t want to wear foundation, their Hydrating BB Cream offers a more comfortable alternative. It blends well with a beauty sponge and offers decent coverage that fully conceals any skin imperfections with a natural finish.
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Nita Cosmetics
The brainchild of Aznita Azman, Nita Cosmetics is as fun and quirky as its founder. This Malaysian makeup brand prides itself on providing affordable cosmetics without compromising on its high quality. Inclusivity is super important for the label as they work hard to create hypoallergenic products that suit every skin tone. That’s why their shade range of Mikrofon foundation complements up to 15 different skin tones that span from fair to darker skin.
With a semi-matte finish that provides SPF35+ sun protection, it covers up pores and scars seamlessly. Plus, its large sponge applicator makes it more convenient for you to directly apply your foundation onto your face and in even layers. Got an online convocation to attend? Their latest puff pen lippie named after convent girls’ schools will see you through your graduation in style!
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Orkid Cosmetics
Halal-certified, cruelty-free, and vegan, Orkid Cosmetics is a Malaysian makeup brand offering clean beauty products that won’t break the bank. So far, their collection is limited to lipsticks and hand sanitiser sprays, but the quality speaks for itself. The Matte Liquid Lipsticks come in a non-sticky formula that sits comfortably on the lips with no signs of flaking. The best part? They’re also long-wearing, as well as smudge- and transfer-proof, making them mask-friendly!
Meanwhile, their hypoallergenic hand sanitisers are dermatologist-tested and infused with moisturising properties like glycerin and rose. This ensures that your hands stay silky-smooth even as you scrub away all that nasty bacteria.
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dUCK Cosmetics
Having established her fashion line with FashionValet back in 2010, Datin Vivy Yusof then ventured into makeup around 2014. Her range of paraben-free products covers everything from bullet lipsticks and eyeshadow palettes to blushers and foundations. As highly praised as the Malaysian brand’s cosmetics are, their #nofilter Makeup Remover is not to be overlooked either. This multitasker can simultaneously cleanse and tone your skin while removing your makeup. It’s quite handy for those who are too busy or lazy (guilty as charged) to carry out their daily skincare routine.
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Pretty Suci
Pretty Suci aims to revamp the general perception that halal is “serious or boring” through the fun world of cosmetics. This Malaysian brand provides a wide variety of products, ranging from hair, nails, and makeup to skincare and body care. They also house 30 other brands, sourced both locally and globally, making them one of the biggest halal beauty platforms. Some of these labels include Argania, Wardah, Amara, Naelofar, and So.Lek Cosmetics, just to name a few.
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Fame Cosmetics
Fame Cosmetics is a Malaysian brand that came to life in 2015. They initially started with skincare products, such as cleansers and toners, before switching to cosmetics. Their lip creams were then officially launched in 2016, consisting of five pretty and wearable shades. In fact, they were so well-received that they sold 17,000 sticks within their first month! Those lippies are still a best-selling item till today, thanks to the creamy texture and fuss-free application.
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Support The Local Beauty Scene Through These Malaysian Cosmetic Brands
With the pandemic showing no signs of slowing down, it’s all the more important to support our local businesses. Now that you know which Malaysian cosmetic brands to shop from, it’s time to match the outfit to the makeup. If you’re feeling stuck in a fashion rut, turn to these 11 stylish hijab girls’ Instagram accounts for more #ootd style inspos. Finally, finish your look with these popular nail art designs for extra flair and pizazz.
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