Labubu is a hit designer figure by Pop Mart, beloved by collectors and casual fans alike. Its cute bunny-like appearance (with signature rabbit ears and jagged-tooth grin) has spawned many look-alikes. Unfortunately, counterfeit Labubu dolls (a.k.a “Lafufu”) are spreading online. In this guide, we’ll show you how to spot authentic Labubu figures and avoid fakes. We’ll walk you through official packaging, design details and trusted sellers to watch for.
Packaging & Branding
Original Labubu figures come in well-designed boxes with clear Pop Mart logos. Inside, each blind box figure has Pop Mart tags and an artist’s name. Look for a holographic Pop Mart sticker or a QR code on the box (real Labubu include one that you can scan to verify authenticity). Fakes often skimp on these details: you might see spelling mistakes, missing logos or cheap, flimsy packaging.
For example, the official packaging uses a consistent pastel style and bold Pop Mart branding, while a fake box might have muddled text or no branding at all.
Design & Quality
Inspect the figure itself closely. Authentic Labubu dolls have very neat, consistent paint and high-quality plush or vinyl. Pop Mart’s manufacturer standards mean the eyes, teeth and stitching are tidy. In fact, Pop Mart warns that any sloppy paint or uneven stitching is a red flag. Also note the teeth: a genuine Labubu always have exactly nine visible teeth in their mouth, whereas knock-offs often get the number wrong.
The fur or vinyl on an original should feel soft and even; a knock-off might use rough fabric or plastic that looks “off-colour” (fakes sometimes use overly bright hues that don’t match the official palette). Genuine figures may also have subtle markers: recent Labubu releases even include a hidden UV stamp on one foot—fakes won’t.
Price & Seller
If a Labubu deal seems too good to be true, it probably is. Official Labubu blind boxes and keychains tend to sell for a predictable range. Deep discounts or “final sale” schemes are often bait from counterfeit sellers. Always buy from official sources or verified retailers.
Original Labubu vs Fake Labubu: Quick Comparison Table
| Feature | Labubu Original (Pop Mart) | Labubu Fake / “Lafufu” |
| Brand Ownership | Officially produced and licensed by Pop Mart | Not licensed, imitation products |
| Packaging Quality | Thick, sturdy box with high-quality print and consistent colours | Thin box, faded colours, blurry or cheap printing |
| Pop Mart Logo | Clear, sharp Pop Mart logo printed correctly | Missing logo, incorrect placement, or low-resolution print |
| Hologram Sticker | Present on most recent releases; clean and reflective | Missing, poorly applied, or fake-looking hologram |
| QR Code Authentication | QR code scans correctly and links to Pop Mart verification | QR code missing, unscannable, or redirects incorrectly |
| Figure Material | Premium vinyl or plush; smooth, soft, and well-finished | Hard plastic, rough fabric, or inconsistent texture |
| Paint & Colour | Clean paint lines, even colour tones, no bleeding | Smudged paint, uneven colouring, overly bright shades |
| Facial Details | Consistent facial expression with exactly 9 teeth | Incorrect tooth count, distorted smile, uneven eyes |
| Stitching (Plush Versions) | Tight, neat, and symmetrical stitching | Loose threads, uneven seams, visible defects |
| Hidden Authenticity Mark | Some newer releases include UV stamp or subtle imprint | No hidden marks or incorrect placement |
| Series Accuracy | Matches official Pop Mart Labubu collections exactly | Mixed designs, unofficial colourways, or made-up series |
| Product Listing Info | Clear series name, official images, authenticity claims | Vague titles, reused images, poor descriptions |
| Overall Build Quality | Feels solid, balanced, and premium | Feels light, fragile, or poorly assembled |
How Much Does An Original Labubu Cost?
Genuine Labubu figures usually run around RM60–RM90 each, depending on the series and size. Keychain or mini figures (like the V4 “Pin for Love” series) tend toward the lower end (roughly RM60–RM70). The larger plush-style figures (like V1 or V3) often cost a few hundred. Limited editions or collaborations may be slightly more expensive.
While prices fluctuate with promos, extremely low prices are suspicious. Make sure any Labubu you buy is priced similarly to the examples above, or purchased during an official sale (Pop Mart Official Store on Shopee Mall sometimes run brand promotions).
Where To Buy Original Labubu?
Official stores and authorised sellers. The safest bet is to buy Labubu from official retailers. On Shopee Malaysia, look for the Pop Mart Official Store on Shopee Mall which offers a variety of authentic blind boxes and keychains.
You can also check Pop Mart’s website or social media for a list of authorised sellers. If buying in person, Pop Mart has select retail outlets (e.g. in malls) that stock original figures.
Avoid uncertified sellers and foreign imports. Do not buy from unknown shop fronts or social media sellers unless they’re confirmed as authorised. Counterfeit dolls have been found in some online markets and third-party sites. Stick to trusted channels: Shopee’s official shops, Pop Mart’s own retail partners, or licensed retailers. Before purchasing, double-check the seller’s ratings and reviews. If they have poor ratings or none, it’s safer to skip that offer.
Buying Labubu with Confidence: What to Check Before You Pay
To ensure you get an original Labubu, always purchase from official channels and review the design closely. Look for proper Pop Mart packaging and labels, count the nine teeth, and only buy from verified sellers. Also, keep an eye out for holographic seals and tidy craftsmanship. A genuine Labubu original will look and feel high-quality, whereas a fake often shows telltale flaws
For smart shopping tips, also see Shopee Malaysia’s guides on avoiding online shopping scams.
