Our philosophy is rooted in the words starting with "Q." The brand name originally stands for "Quality and Quantity." Meaning we combine these traits through producing Quality, reliable timepieces using Japanese craftsmanship in Quantities for people the world over. Since 1976, more than 500 million Q&Q timepieces have been purchased and loved by people in over 120 countries. Adding to our philosophy, "Joy" can also be found in our watches. © 2021 CITIZEN WATCH CO., LTD.