"Fresh & White Volcanic Whitening by Lion Japan is an anti-cavity toothpaste formulated with Japanese Volcanic Mineral which is proven to effectively remove stains and whiten teeth in just 2 weeks* and also comes with ‘Anti-Sugar Shield’ technology to help prevent cavities. This Fresh Mint flavoured helps prevent cavities and leaves mouth feeling fresh and clean for a bright, confident smile! *Fresh & White Volcanic Whitening is from LION Japan, the No. 1 oral care company in Japan. *Formulated with Japan Volcanic Mineral which proven to whiten teeth in 2 weeks* by removing stains from teeth surface and forms a protective shield to help prevent stain build-up *Fortified with double fluoride that forms an ‘Anti-Sugar Shield’ around the teeth enamel to give an active protection against sugar acid produced by bacteria to prevent cavities *With Fresh Mint flavour to freshen breath *Halal Compliance *Safe to be used for Muslims"