Colgate Kids Fluoride Free 0% Artificial Toothpaste 0-2 Years 50g has 0% artificial flavours; preservatives; sweeteners and colours! Developed in USA; Colgate Kids Free From Toothpaste has a baby-friendly natural fruit flavour and is flouride-free hence safe if swallowed*. It gently cleans tiny mouths; teeth and gums so you and baby are on the track to building great brushing habits together. All-aboard for baby's first tooth; and a smart start to healthy smiles! *use as directed Benefits: 1. 0% artificial flavours; preservatives; sweeteners & colours 2. Baby-Friendly natural flavor 3. Flouride-Free safe if swallowed* *Use as directed