Digital Journey - The Game, The Rule, The Way Forward For Business In Digital Economy Author: KH Lim, CH Wong, KF Wong, JT Cheong, Vincent Lee, Dr KK Loo, Raymond Tan, Daniel Wan, C Yuan, Jovin Ng, Dr BZ Phua, Fiona Lim All of the changes caused by the pandemic highlight the importance of digital transformation and online collaboration platforms. Mr Lim then integrates internal and external resources of Senheng group and implements digital transformation, which aims to provide employees and consumers with more efficient management methods, innovative business models and a brand new consumer experience. This book contains 26 important implementation policies planned by Senheng Group based on its insight into the habits of the market and consumers. Each implementation policy directly points out the importance of digital transformation in the retail industry. It is hoped that after understanding the changes and innovations of Senheng Groups, other retailers can clearly understand the challenges and opportunities brought to the retail industry during the epidemic, while inspiring their continued operations kinetic energy. Senheng Groups has now become a digital technology company that is truly focused on big data operations. This should serve as a coping strategy in tackling the pandemic.