Organically Moi is founded by Sabahan, Cassandra J Poyong, a national athlete for Jiujitsu. "As an athlete who's job is to train a lot, I get a lot of scratches, bruises, and bumps everywhere." OM is made concentrating on gentle and effective healing. :) Organically Moi products are hand-crafted using high quality, organic and natural ingredients, suitable even to the most sensitive of skins. It is chemical and fragrance-free, vegan-friendly, and has only been tested on family and friends!