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Since Elizabeth Arden opened the first iconic Red Door Salon on Fifth Avenue in New York City in 1910, she has left an unmistakable mark on the American beauty experience and ideal. Her innovations and inventions gave birth to the beauty industry as it is known today, and her prominence in both popular culture and business was unprecedented. Today, the Elizabeth Arden brand still speaks to modern women who share her “make your mark” philosophy and love of beauty and feminine ingenuity.