One of Time magazine’s 25 most influential Americans, Dr. Stephen R. Covey has helped millions transform their lives. In The 3rd Alternative, Covey turns his formidable insight to a powerful new way to resolve professional and personal difficulties and create solutions to great challenges in organizations and society. In any conflict, the 1st Alternative is my way and the 2nd Alternative is your way. The fight usually boils down to a question of whose way is better. There are many methods of “conflict resolution,” but most involve compromise, a low-level accommodation that stops the fight without breaking through to amazing new results. The 3rd Alternative is about more than just an armistice—it’s about creating a new and improved reality. A departure from the usual approaches to conflict resolution, negotiation, and innovation, this book reveals a new way of thinking that will be embraced not only by the many fans who have flocked to Covey’s prior books, but also by anyone who is seeking solutions in their professional or personal lives. The 3rd Alternative transcends traditional solutions to conflict by forging a path toward a third option, a 3rd Alternative that moves beyond your way or my way to a higher and better way—one that allows both parties to emerge from debate or even heated conflict in a far better place than either had envisioned. With the 3rd Alternative, nobody has to give up anything, and everyone wins.