Pearl White Adv formula toothpaste uses quality ingredients to enable superior whitening results with daily use. Developed by a cosmetic dentist, Pearl White Adv formula toothpaste is designed to both gently brush away surface stains on the enamel as well as povide tartar control, freshen breath and support enamel minerallization. WARNINGS!! * KEEP OUT OF REACH OF CHILDREN UNDER 6 YEARS OF AGE. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away. INGREDIENTS calcium carbonate, water (aqua), sorbitol proplyene glycol, silicon dioxide, sodium lauryl sulfate, calcium phosphate tribasic, carboxymethycellulose, tetrasodium pyrophosphate, titanium dioxide, sodium silicate, carbomer, saccharin sodium, sodium hydroxide. DIRECTIONS * Should be used as part of an oral health program that includes regular flossing and dental check-ups. * Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or doctor. * Supervise children of 12 years and younger as necessary until capable of using without supervision. * Consult a health care practitioner before using in children younger than 6 years of age.