World’s first cognitive intelligence TV

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

XR Picture

Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra realistic pictures full of lifelike contrast.

XR Colour

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic

XR Triluminos Pro™

Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.

Voice Search

Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

XR Surround

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Flush Surface design

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.

PRODUCT FEATURES:

- 4K Full Array LED

- Cognitive Processor XR™

- XR Triluminos Pro

- XR 4K Upscaling

- XR HDR Remaster

- XR Contrast Booster 10

- 4K XR Super Resolution

- XR Motion Clarity 

- 4K XR Smoothing

- Auto Low Latency Mode

- Variable Refresh Rate

- 4K/120fps

- Auto HDR Tone Mapping

- Auto Genre Picture Mode

- Acoustic Multi-Audio™ 

- Acoustic Center Sync

- 3D Surround Upscaling

- Voice Zoom 2

- Bluetooth connectivity

- Ambient Optimization

- Ready for 360 Spatial Sound

- Works with BRAVIA CAM

- Acoustic Auto Calibration

- Light Sensor

- Hands-free Voice Search

- Google TV

- Smart remote

- Chromecast built-in

- Flush Surface

- 2-way multi-position stand

- Dolby Vision® and Dolby Atmos® 

- Approx. 17.4 kg Weight

- Dimension TV without Stand : Approx. W 1233 x H 711 x D 72 mm

- Dimension TV with Stand : Approx. W 1233 x H 740 x D 331 mm