INCI Name: D-panthenol, water Clear viscous liquid, no or faint odor. Soluble in water & alcohol, not in oils.  Use: Add to cold or hot formulas, usual final concentration 0.5-5%. For external use only. Applications: Creams, lotions, shampoos, conditioners, body washes, makeup. Provitamin B5 or D Panthenol is well known as an ingredient in many popular hair care products. It functions as a humectant, i.e. it helps tissues to retain moisture, this helps hair to stay soft Benefits for skin and hair:  - Penetrates readily into skin & hair  - Has good moisturizing and softening properties  - Soothes irritated and blemished skin  - Gives the hair moisture & shine and reduces split ends.