The World’s Number 1 GUINNESS DRAUGHT
Smooth with a perfect balance of bitter and sweet with a malty roasted character.
History
When Arthur Guinness signed a 9,000 year lease on his brewery at St. James’s Gate, Dublin, it was a statement of belief in the beer he brewed. Now, over 260 years later, Guinness is the world’s favourite stout, with more than 10 million glasses sold every day across 150 countries.
GUINNESS DRAUGHT
Guinness Draught was first brewed in 1959 to celebrate the 200-year anniversary of Arthur Guinness signing his lease. It was the first beer to use nitrogen, which gives Guinness Draught its velvety-smooth texture and the iconic ‘surge’ as it settles after the unique Two Part Pour.
Process
Guinness uses barley roasted at exactly 232 degrees Celsius, giving it its distinct, deep ruby-red colour and roasted flavour. Combined with twice the hops used in most other beers and the special Guinness Yeast, making it a stout Made of More.
Key Campaigns
Guinness encourages people to open up over a pint with friends and co-workers with its Guinness Time platform.
Guinness also celebrates the transformative power of heat with its Flavour by Fire platform, a festival which pairs the roasted flavours of Guinness Draught with food cooked over an open flame by talented local chefs.
As a nod to its Irish heritage, Guinness is the world’s most prominent supporter of St. Patrick’s Day celebrations in Malaysia and across the world.
-The World's No. 1 Stout.
-Smooth with a perfect balance of bitter and sweet with a malty roasted character.
- What’s the secret to making a beer that’s rich and creamy with a smooth, velvety texture? The answer is nitrogenisation: Guinness’ skillful pairing of nitrogen gas and carbon dioxide to create a perfectly balanced stout.
- Ingredients: Water, Malted barley, Roasted barley, Hops, Yeast
- ABV (Alcohol by Volume): 4.2%
- Pack Size: 4-can pack (440ml cans)
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