PRODUCT DESCRIPTION Dove Hair Fall Rescue Shampoo is specially formulated to target hair fall* and nourish your hair from root to tip. The formula fortifies hair strands, working to reduce hair fall* by up to 98%. Dove Hair Fall Rescue Shampoo, with Trichazole actives, deeply nourishes to help minimise breakages, for hair that is strong and beautiful every time you use it. So gentle, Dove Hair Fall Rescue Shampoo can be used every day to make hair healthy. INGREDIENTS Water, Sodium Laureth Sulfate, Dimethiconol, Cocamidopropyl Betaine, Sodium Chloride, Perfume, Citric Acid, Glycerin, Sodium Benzoate, Glycol Distearate, Gluconolactone, Carbomer, TEA-Dodecylbenzenesulfonate, Guar Hydroxypropyltrimonium Chloride, TEA-Sulfate, Mica, Cocamide MEA, Sodium Sulfate, Trehalose, PEG-45M, Cyclotetrasiloxane, Phenoxyethanol, Disodium EDTA, Titanium Dioxide, Helianthus Annuus (Sunflower) Seed Oil, Lysine HCl, Silica, Zinc Sulfate, Propylene Glycol, Iodopropynyl Butylcarbamate, Hydrolyzed Yeast, Butylated Hydroxytoluene, Methylchloroisothiazolinone, Potassium Sorbate, Methylisothiazolinone, Vitis Vinifera (Grape) Fruit Extract, CI 15985, CI 19140 -Deeply nourishes thinning hair from root to tip -Make your hair up to 10x stronger from the roots -Formulated with Dynazinc and Grapeseed extract -Makes hair visibly fuller -Provides both instant and long-term results -Gentle formula, suitable for everyday use Just apply to wet hair, lather and rinse. For best results, follow up with Dove Hair Fall Rescue Conditioner.